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Principles and Practice of Marketing

The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated...
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HBR’s Year in Business and Technology: 2021 (2 Books)

The biggest technology and management ideas of the year, all in one place. This collection of the top ideas, insights, and best practices from the past year of Harvard Business Review will keep you up-to-date on the most cutting-edge, influential thinking driving business today. The two-book set brings...
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The Economics Book (Big Ideas Simply Explained)

What causes poverty? Why do tax rates vary so much between countries, and why Is inflation inevitable? The Economics Book is your plain-speaking, visual guide to these questions and beyond. Using a unique graphic approach, it explains the issues that affect us all, including taxation, recession, the housing...
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The Best Secrets of Great Small Businesses (2006)

2006 | 256 Pages | ISBN: 1402207662 | PDF | 1 MB Do you have a problem youve never faced before? Are you looking for an idea that will be your next big breakthrough? You are not alone. Every day, thousands of entrepreneurs are creating innovative solutions to...
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A Guide to Econometrics Ed 6 (2008)

English | ISBN: 140518258X | 2008 | 600 Pages | PDF | 8 MB This is the perfect (and essential) supplement for all econometrics classes-from a rigorous first undergraduate course, to a first master’s, to a PhD course. It explains what is going on in textbooks full of...
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