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Principles and Practice of Marketing

The ninth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing, provides a contemporary and modern introduction to marketing. Covering the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context of marketing operations within companies, illustrated...
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HBR’s Year in Business and Technology: 2021 (2 Books)

The biggest technology and management ideas of the year, all in one place. This collection of the top ideas, insights, and best practices from the past year of Harvard Business Review will keep you up-to-date on the most cutting-edge, influential thinking driving business today. The two-book set brings...
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The Economics Book (Big Ideas Simply Explained)

What causes poverty? Why do tax rates vary so much between countries, and why Is inflation inevitable? The Economics Book is your plain-speaking, visual guide to these questions and beyond. Using a unique graphic approach, it explains the issues that affect us all, including taxation, recession, the housing...
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The Best Secrets of Great Small Businesses (2006)

2006 | 256 Pages | ISBN: 1402207662 | PDF | 1 MB Do you have a problem youve never faced before? Are you looking for an idea that will be your next big breakthrough? You are not alone. Every day, thousands of entrepreneurs are creating innovative solutions to...
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A Guide to Econometrics Ed 6 (2008)

English | ISBN: 140518258X | 2008 | 600 Pages | PDF | 8 MB This is the perfect (and essential) supplement for all econometrics classes-from a rigorous first undergraduate course, to a first master’s, to a PhD course. It explains what is going on in textbooks full of...
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The Bogleheads’ Guide to Investing Ed 2 (2014)

English | ISBN: 1118921283 | 2014 | 336 Pages | EPUB, PDF | 1379 KB + 2 MB The irreverent guide to investing, Boglehead styleThe Boglehead’s Guide to Investing is a DIY handbook that espouses the sage investment wisdom of John C. Bogle. This witty and wonderful book...
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Tactical Portfolios (2014)

English | ISBN: 111873162X | 2014 | 224 Pages | EPUB | 856 KB Take an active management approach with liquid alternatives to increase R.O.I.Take advantage of inefficiencies in the market by investing in alternative assets. Hedge fund and private equity investment diversifies your portfolio and helps shield...
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The Betrayal of the American Dream (2013)

English | 2013 | ISBN: 1610393201 | EPUB | 336 Pages | 0.5 mb A New York Times bestsellerAmerica’s unique prosperity is based on its creation of a middle class. In the twentieth century, that middle class provided the workforce, the educated skills, and the demand that gave...
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Think Like a Rocket Scientist (2020)

English | April 14th, 2020 | ISBN: 1541762592 | 368 Pages | EPUB | 1.57 M A former rocket scientist reveals the habits, ideas, and strategies that will empower you to turn the seemingly impossible into the possible. Rocket science is often celebrated as the ultimate triumph of...
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Big Data Analytics Methods, 2nd Edition (2019)

English | December 16th, 2019 | ISBN: 1547417951 | 254 Pages | EPUB | 5.99 MB Big Data Analytics Methods unveils secrets to advanced analytics techniques ranging from machine learning, random forest classifiers, predictive modeling, cluster analysis, natural language processing (NLP), Kalman filtering and ensembles of models for...
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This Is Marketing (2018)

English | ISBN: 0525540830 | 2018 | 288 Pages | PDF | 4 MB Instant New York Times Bestseller A game-changing approach to marketing, sales, and advertising. Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog,...
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Mental Models, Investing and You by Anshul Khare (2017)

English | 2017 | ISBN: N/A | 435 Pages | PDF | 4.52 MB We often go through each day without questioning our perception of the world. We seldom stop to wonder whether the world we perceive matches the real world outside. Most of the time, that’s fine…because...
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The Complete TurtleTrader (2009)

English | ISBN: 0061241717 | 2009 | 288 Pages | PDF | 3 MB This is the true story behind Wall Street legend Richard Dennis, his disciples, the Turtles, and the trading techniques that made them millionaires. What happens when ordinary people are taught a system to make...
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The Failure of Laissez Faire Capitalism (2013)

English | ISBN: 0986036250 | 2013 | 192 Pages | EPUB | 416 KB This book is a major challenge both to economic theory and to media explanations of the ongoing 21st century economic crisis. It outlines how the one percent have pulled off an economic and political...
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And Suddenly the Inventor Appeared (1996)

1996 | 172 Pages | ISBN: 0964074028 | PDF | 34 MB This legendary book was first published in English in 1990. It has been re-translated and extensively revised, including material not found in the original translation. It is Altshuller’s most popular book in Russia on how to...
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