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Multimodal Metaphor (2009)

Multimodal Metaphor

Author(s): Charles J. Forceville, Eduardo Urios-Aparisi, Charles J. Forceville

Series: Applications of Cognitive Linguistics

Publisher: Mouton de Gruyter, Year: 2009

ISBN: 3110205157,9783110205152,3110215365,9783110215366

Metaphor pervades discourse and may govern how we think and act. But most studies only discuss its verbal varieties. This book examines metaphors drawing on combinations of visuals, language, gestures, sound, and music. Investigated texts include advertising, political cartoons, comics, film, songs, and oral communication. Where appropriate, the influence of genre and cultural factors is thematized.