English | May 16, 2021 | ISBN: N/A | ASIN: B0955J6P13 | 230 Pages | EPUB | 5.13 MB
Finally, Wall Street can speak better Main Street, and vice versa.
Who are the best marketers in the world? How would you know, as an investor? How good is my company at marketing, really? How would you know, as a CEO or as a board member?
Discover Alpha M, the world’s first marketing excellence rating model, designed for finance, as well as for marketing practitioners. Reduce investor buyer’s remorse. Increase marketing excellence. Create Marketing Miracle$. Yes, with a dollar sign.
Alpha M is the new signal and playbook that turns marketing instantly from a black hole into a white hole. It is built 1) on the best academic marketing-finance interface research of the last 30+ years, 2) on decades of practitioner best practice, and 3) on new and unique insights into the real marketing information needs and wants of financial analysts. With use cases and exercises so you can directly try out the downloadable 1 page Alpha M Audit: a powerful checklist focused on the 8 marketing excellence fundamentals. Rate any company in seconds.
Provocative and practical, Marketing is not a Black Hole brings marketing and finance closer than any business book before.
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