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Market Entropy (2020)

English | 2020 | ASIN: B087QPLJCD | 167 Pages | EPUB | 3 MB

The author analyzes the emerging theory of chaos, fragmentation of markets, and agile business models to gain advantage in the competitive marketplace and deliberates upon factors that are critical to success of firms. In addition, this book presents new insights on developing hybrid business models using both aggressive and defensive marketing strategies to manage market chaos and behavioral complexities of consumers.